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  • Secret Sauce For Self-Published Writers and Publishers

    The biggest challenge for self-publishing book authors is generating sales. Marketing is the bane of an independent writer’s existence, since most of us don’t have anything but a minimal budget for book promotion. Obviously, there are multiple ways and channels to get exposure for your…

    A Painless Way To Learn About Business: Rundown On Reality Shows

    Many people learn their business principles via schooling, training courses,? books, or even by trial and error. Trial and error is a poor method because the mistakes you make due to not knowing the in’s and out’s of running a business can put your business…

    Cognitive Biases And Your Business: The Double Edged Sword of The Anchor Bias

    Since all people are subject to various cognitive biases on a regular basis, at least some of those biases act as double edged swords — they can negatively impact on a business owner’s decision making by distorting the reality of the business and the market….

    Are You Screwing Up Your Comment Based Interactions On LinkedIn? Case Study/Examples On What’s Wrong

    LinkedIn is the major social media platform for business oriented people. If you are like many others, you may post longer articles, and updates, but you probably believe that commenting on others’s posts is a good thing. And in fact it should be. However, if…

    More Resources On Cognitive Biases and How They Affect You As A Small Business Person

    Cognitive biases are not just the stuff that researchers and psychologists discuss and analyse. They play critical roles in how we make decisions as small business owners and operators, but they also affect our decisions made as purchasers of services and products from other vendors….

    Are Cognitive Biases and Reality Distortion Damaging Your Small Business Decisions?

    We view the world through a range of prisms and distorting “googles”. All of us. In turn we make decisions everyday that affect our lives and small businesses. However we all suffer from cognitive biases that can throw our decision-making off due to reality distortion…

    How I Got Offered My First Book Contract: The Power of Online Content

    How My Online Content Spurred My First Book Contract I once played?guitar and sang at the Bluenote Cafe in Winnipeg, where a lot of famous musicians also played. It’s funny. I was never discovered. Never offered a recording contract. Four songs and gone forever, and…

    Proactive Complaint Handling On Social Media / Twitter

    THE SITUATION You’ve found a complaint on Twitter (short-form platform),?and you’ve determined the individual is fairly influential,?has followers and reach, and interacts a lot with people. So you have a high-priority situation, worth addressing. TECHNIQUES USED ■ Identify Yourself (Humanize the Interaction) (1) ■ Apologize…

    Social Media: Scanning, Searching, Proactive “Watching To Gain Business Intelligence

    You can’t respond to complaints unless you know they?exist. In addition, if your goal is to gather business intelligence?about your customers’ wants and needs, you need?to know where they are and what they say. To identify?people you might want to contact, you need to scan,?search,…

    The Connection Between Social Media And Customer Service

    It used to be that most customer contacts were made in person,?on the phone, or by letter. Then e-mail became more?popular and available. More recently, additional “channels”?have been added to the mix, including social media platforms?such as Twitter, Facebook, LinkedIn, company blogs, websites,?and even YouTube…


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    Copyright 2018 Robert Bacal Please do not re-distribute content without permission
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